Air access liberalisation, marketing promotion and tourism trade

The objective of the present study is two-fold. Firstly, to assess the impact of air access liberalization on tourism demand for Mauritius and secondly to analyze the dual impact of the interplay between air access liberalization and marketing promotion efforts on tourism demand. Using an Autoregressive Distributed Lag model, the results suggest that air access liberalization is an important ingredient, albeit to a lesser extent as compared to other classical explanatory variables, of tourism demand.

Publishing in Leading International Journals by Professor Dogan Gursoy (Washington State University)

This seminar on 'Publishing in Leading International Journals'by Professor Dogan Gursoy (Washington State Uni and Chief Editor of JHMM) was held on Monday 16 July 2018 at the UoM and was jointly Organised in collaboration with ICSTH and Doctoral School at UoM. Around 150 research students and academics were present at the seminar where participants had an open heart discussion with the Chief Editor.

Partial Least Square Structural Equation modeling (PLS SEM) Workshop

This workshop is designed to look at the stages of research question development and theorizing together with the subsequent methodological implementation using the multivariate analysis method PLS-SEM in business and management research. The learning objectives are to (1) contribute to theory by establishing a useful PLS path model, (2) have an in-depth methodological appreciation of the PLSSEM approach (the nature of causal modelling, analytical objectives, some statistics), (3) being able to evaluate measurement results, and (4) understand complementary analytical techniques.

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